Thursday, 27 March 2014

Tips and Techniques to Acquire Better Ranking in Local Listings

Optimizing your local search listings helps you to bring new customers to your business. To list your business in top position on major search engines need to follow some tips and techniques, some of them are:

Keyword mapping and Meta’s:

Key words are the starting point for optimization. Need to use some popular tools like Google Ad words Keyword Tool to select business making keywords, try to include your place name in some keywords to get good rank in local listings. After selecting keywords we need to map/ target from relevant page, this is very important aspect in optimization process. To get top on local listing we need to include your place, business name and services/products on each and every page Meta tags.

Schema: 

Schema is also referred as micro format it is a simple html code is used to better identify and classify some of the important information on your website to search engines, such as your contact info and location.This code is accepted by Google, Yahoo, Bing and more major search engines making it a must-have for every local business.

Keep your physical address in all pages of your website: 

Your business address is very important to find where you are located for your customers, keep address in all pages of your web site to re enforce your geographic location.


Add Your Local Business Phone Number: 

Add your business phone no to your website and for all local listings.

Create profile in all local business listing and upload pictures:

Create rich profile with all information like business phone no, address in all local business listing sites like Google places, Bing local, yahoo local etc... It will help your customers to find your business address easily.


Upload Pictures: The local search engines are preferred to show local business pictures to their users for better user experience. To assist make sure that they see some business related photos, transfer your own. They don’t have to be compelled to be skilled photos, however they'll represent your business therefore ensure they're tight.

Ask Customers for Reviews:

Search Engines loves to see customer reviews because peoples will show interest to read customer reviews. So, make sure your site should be having some genuine reviews and ratings which will help to improve your position in local listings.

These Local SEO elements will improve your visibility on search engines and drive more traffic to your site.

Wednesday, 12 March 2014

What is Local SEO?

What is SEO?

SEO : SEO stands for Search Engine Optimization.
DEF : Search Engine Optimization is the process of improving the visibility of a site in the internet world.

Search Engine Optimization mainly divided in to two parts:

                                                                                      1) ON-Page Optimization
                                                                                      2) Off - Page Optimization

ON-Page Optimization : What are the activities we are going to do directly on the website those all activities come under ON-Page optimization.The main on page optimization techniques are:

                                                                                        1) web Site Audit
                                                                                        2) Competitor Analysis
                                                                                        3) Keyword Research
                                                                                        4) Meta Tag Optimization (Title,Desc,Keywords)
                                                                                        5) Image Optimization
                                                                                        6) Header Tag Optimization (H1 to H6)
                                                                                        7) Clean Coding
                                                                                        8) Sitemap creation
                                                                                        9) Robots.txt 
                                                                                       10) Inter Linking
                                                                                       11) Webmaster tools and Google analytics setup
OFF - Page Optimization : Off page optimization is the process of optimizing your web pages out side your website.We can say generating back links  to our site is off page optimization.Some of the off-page optimization techniques are :                       

                                                                               1) Search Engine Submissions
                                                                               2) Directory Submissions
                                                                               3) Social Bookmarking Submissions
                                                                               4) Classifieds
                                                                               5) PDF & PPT Submissions
                                                                               6) Article Submissions
                                                                               7) Press release Submissions
                                                                               8) Blog Commenting
                                                                               9) Link Wheel Technique
                                                                               10) Guest Posting.

For Getting Better Search Results Need to Hire Search Engine Optimization Consultant.